Pocket Aces first Indian digital media firm to enter China

Pocket Aces, which creates long- and short-format content for digital consumption, will be the first Indiandigital media company to have a presence in China.
The company — co-founded by Aditi Srivastava, Ashwin Suresh and Anirudh Pandita — has entered into a partnership with WebTV Asia, a multi-platform digital media entertainment company. Its content will be available on one of China’s biggest websites, Youku Tudou, which is owned by e-commerce giant Alibaba.
Pocket Aces creates content across 3 channels — Dice Media (premium web series), FilterCopy (snackable and sharable content) and Gobble (all things food) — and reaches over 40 million people weekly on its own properties. This partnership will be kicked off withFilterCopy and Gobble, each having a dedicated section on the Youku Tudou platform. The content will have subtitles in English and Mandarin, and in some instances, will be dubbed as well to localise it to the Chinese market.
The Chinese market is a tough one to crack for foreign content creators. While digital is a new medium, even traditional media like films struggle to get over the Great Wall. The country allows only 34 foreign films to be released each year, and that too after some significant gatekeeping on the content front. Many Hollywood films are known to delete or alter scenes to be Read More

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