Tim Cook explains why India could be the next China for Apple


Apple flagship iPhone slow globally, the company’s bullishness that India will emerge as a major driver of volumes is causing an acceleration in its investments here.

In the last quarter alone, Apple’s iOS app accelerator, as well as its manufacturing unit run by contract manufacturer Wistron in Bengaluru, went online. These investments are in addition to the company’s overall investment in growing its sales channel and marketing more to consumers in India.

“We began to produce the iPhone SE there during the quarter, and we're really happy with how that's going. And so we're bringing all of our energies to bear there. I see a lot of similarities to where China was several years ago,” said Tim Cook, CEO of Apple, in a call with investors on Tuesday.

Apple’s game plan is to turn India into the next China, not only in terms of sales but also manufacturing and exports. The company has been engaged with the Indian government to receive sops for setting up full fledged manufacturing and not just iPhone assembly for over a year now.

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