Apple may price iPhone X at a hefty $1,00
Apple is expected to sell its
fanciest iPhone yet for $1,000, crossing into a new financial frontier that
will test how much consumers are willing to pay for a device that's become an
indispensable part of modern life.The unveiling of a dramatically redesigned iPhone
will likely be the marquee moment tomorrow when Apple hosts its first product
event at its new spaceship-like headquarters in Cupertino,California.
True
to its secretive ways, Apple won't confirm that it will be introducing a new
iPhone, though a financial forecast issued last month telegraphed something
significant is in the pipeline.In addition to several new features, a souped-up
"anniversary" iPhone -- coming a decade after Apple's late co-founder
Steve
Jobs
unveiled the first version -- could also debut at an attention-getting $999
price tag, twice what the original iPhone cost. It would set a new price
threshold for any smartphone intended to appeal to a mass market.
Various
leaks have indicated the new phone will feature a sharper display, a so-called
OLED screen that will extend from edge to edge of the device, thus eliminating
the exterior gap, or "bezel," that currently surrounds most phone
screens.It may also boast facial recognition technology for unlocking the phone
and wireless charging.
A
better camera is a safe bet, too.All those features have been available on
other smartphones that sold for less than
$1,000, but Apple's sense of design and marketing flair has a way of making
them seem irresistible -- and worth the extra expense."Apple always seems
to take what others have done and do it even better," said Carolina
Milanesi, an analyst with Creative Strategies. Apple isn't the only company
driving up smartphone prices. Market leader Samsung Electronics just rolled out
its Galaxy Note 8 with a starting price of $930.

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